CUBE is an independent structured product company responsible for the design, testing & distribution of structured products.
f9 worked with the founders & their web designers to establish the branding elements, logo & colour palette for use in all printed materials & on the website.
the square shaped morris typeface was used for the logo wordmark, set in a strong burgundy colour with a highlight element of the fuschia square set in a superscript position (cube cubed?) all designed to set CUBE apart from the swathes of blues you find, especially amongst financial institutions. the logo was also developed to carry a varying set of identifiers for CUBE investing, CUBE products & CUBE research depending on application.
the cube of cubes on the brochure cover was designed by d2 interactive for the website homepage & was incorporated into the printed material.