morgan stanley iq is the brand within brand for morgan stanley’s structured product business throughout europe.
i was previously “brand owner” of msiq for 3 years with morgan stanley, from 2008 to 2011 & had responsibility for all associated publications, marketing materials, ad layouts, website visuals, promotional materials & exhibition installations.. anything to do with the msiq brand.
as f9 i have retained work with morgan stanley on the msiq materials & work closely with both their structured products marketing team on production of new material & their london design studio to maintain the msiq brand guidelines & keep them aligned with the development of the main morgan stanley brand.
msiq materials are produced not only in english for the uk market, but in german, french, dutch, italian & more for use throughout europe.
we have also more recently started working with morgan stanley’s hong kong office producing main brand brochure material in both english & chinese, making sure we closely adhere to the global brand guidelines.