hartmoor established a new retail structured product business in 2015. their requirement was for a full suite of visual branding elements including logo, typeface selection, colour palette, images & graphics, & development of a full brand guideline.
keywords for consideration were: strong, reliable, British, experiences, trustworthy and honest. traditional but with a modern hint. there was a desire to have an identity incorporating a stag in some form.
this is what we came up with & some of how we got there.
some of the development work (including with the original proposed name)
the final brand guidelines
& some other stuff