hartmoor financial

2016
Branding, Creative Direction, Graphic Design
hartmoor financial
 
hartmoor established a new retail structured product business in 2015. their requirement was for a full suite of visual branding elements including logo, typeface selection, colour palette, images & graphics, & development of a full brand guideline.
 
keywords for consideration were: strong, reliable, British, experiences, trustworthy and honest. traditional but with a modern hint. there was a desire to have an identity incorporating a stag in some form. 
 
this is what we came up with & some of how we got there.






some of the development work (including with the original proposed name)





the final brand guidelines







& some other stuff

other bad stuff

sint leo lion
ukspa
valuanalysis
song inspired graphics
city asset management artworking
shard capital artworking
mr. 45
neuralmimicry
atelier éloïse adobe portfolio & artworking
morgan stanley iq artworking
Back to Top