hartmoor financial

2016
Branding, Creative Direction, Graphic Design
hartmoor financial
 
hartmoor established a new retail structured product business in 2015. their requirement was for a full suite of visual branding elements including logo, typeface selection, colour palette, images & graphics, & development of a full brand guideline.
 
keywords for consideration were: strong, reliable, British, experiences, trustworthy and honest. traditional but with a modern hint. there was a desire to have an identity incorporating a stag in some form. 
 
this is what we came up with & some of how we got there.






some of the development work (including with the original proposed name)





the final brand guidelines







& some other stuff

other bad stuff

bad duck editable .psd mockups
g-motors
song inspired graphics
neuralmimicry
wildlife conservation awareness project
384 hearts
minimalist flowers
cube
logo concept stuff
the cosy bistro
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